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Branding. A word we use daily but rarely stop to think about the meaning behind it and why it’s such an important part of marketing. It sounds so simple, right? You design a logo; create some catchy slogans, print up some t-shirts, and presto! Brand new company with no competitors in sight! But what makes that process easy isn’t always the best way to go about creating a brand. That’s why we’ve put together this guide on how to design a brand that sticks in your audience’s minds without making them roll their eyes in the process. As you might know, branding can make or break your business in the market. If your brand is weak and fails to impress your customers, they won’t buy your products or services and the company’s growth will not be possible.

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